How to Build a LinkedIn Ghostwriting Service
Somebody in your category is sitting on two years of things worth saying and no way to get them out of their head and onto a page. Removing that is the job.
The full masterclass · 67 min · intake, writing, pricing, outreach, retainer
This masterclass builds the whole business on camera, in order, with nothing skipped: how the feed actually picks what it shows now, the rules that decide how you are allowed to deliver, the category you choose and the list you work from, the one conversation that captures how a client thinks, the month of posts that comes out of it, what to charge, the message that gets a reply, the call that turns that reply into a client, and the report that keeps them past month three. The kit is the service itself, written out. 16 documents you open, fill in and send.
The questions people actually ask about this business, answered before the course starts. Every number below comes from the film and is framed the way the film frames it.
What is LinkedIn ghostwriting?
LinkedIn ghostwriting is writing posts that are published under somebody else’s name on LinkedIn. The client has the expertise and no time or habit for writing, so you capture how they think once at the start, write a batch of posts each month in their voice, and they approve and publish them. You are paid a fixed monthly retainer for it.
Do you need an audience or a writing qualification?
No, and you do not need experience in the client’s industry either. Nobody hires a ghostwriter in order to borrow their following, nobody asks to see a qualification, and the expertise in every post comes from the client rather than from the writer. The job is asking somebody about their own work and listening properly to the answer.
What does it cost to start LinkedIn ghostwriting?
Nothing. A laptop, an email address, a LinkedIn account of your own and a free AI assistant account is the entire list, and the total to start is $0. Nothing in the course is bought until a client is paying.
How much should a LinkedIn ghostwriter charge?
The course sets a floor and says never go under $800 a month for a retainer, or under $500 for a single first month, because below that either the hours are worth more than the work returns or you are not doing the work. Published prices in 2026 from people selling the service run about $50 to $100 a post at the budget end, $150 to $250 in the middle and $300 to $500 at the top, with retainers advertised from $1,200 to $2,000 for starter packages up to $5,000 and above from agencies. Treat all of those as asking prices rather than market rates: each one was published by somebody selling the service, and there is no survey behind any of them.
Is ghostwriting allowed on LinkedIn?
Writing words that another person publishes under their own name is normal business writing and it is not what LinkedIn’s rules are aimed at. What the User Agreement rules out is holding somebody else’s login and operating an account that is not yours. So the delivery model in this course never touches a client account: you hand over finished, approved posts, and the client spends about ten minutes putting them into LinkedIn’s own scheduler, which is the clock icon in the post composer and is free.
Do you need a monthly call with the client?
No, and the course removed it deliberately. A standing forty five minute monthly meeting sells the client back the exact thing they have already told you they do not have, and it means the month you cannot reach them is a month you cannot deliver. The voice is captured once at the start, in a single conversation or a written questionnaire, and after that the month runs on a short asynchronous input.
How many posts a month does a ghostwriter write?
Eight in the first month. The course is explicit about not selling twelve or sixteen whatever you are told elsewhere, because the first month is where you are still learning the client’s voice and a bigger number buys you a worse batch.
How do you get your first LinkedIn ghostwriting client?
You pick one category, build a list of fifteen to twenty real people in it, and sort that list by what they last posted and when. You write two posts before you send anything, so the message is evidence rather than a claim, and then you send five messages rather than one. The reply turns into a client in a five stage conversation that ends with a price said out loud and a date on what happens next.
What is in the course and what does it cost?
It is free, with no account, no card and no email. The film runs 67 minutes across fourteen parts, with fourteen milestone checks, every part ending in a file or a finished thing rather than an idea, and sixteen working documents that download on a click: the intake questions, the voice brief, the post library, the prompts, the price sheet, the outreach and objection pack, the discovery call script, the service agreement, the onboarding checklist and the monthly report.
Fourteen parts in five modules, in the order you would actually do it. Every part ends in a milestone check, and every milestone check is a file or a finished thing rather than an idea.
What the job actually is
You capture how somebody thinks once, properly, at the start. Everything after that runs on a short document they have corrected and approved. There is no standing monthly call, because the client is hiring you precisely because they do not have forty five minutes a month.
Read the feed yourself
Open the category, filter to posts, and score the first ten against four marks with one rule behind them. That scoring is the demonstration you later run in front of a prospect and the test you use on your own writing.
How the feed picks now
What changed in March, in the platform’s own words, and how much of what you are scrolling is already machine written. Every figure is primary and dated, and the one that comes from a vendor is spoken with the fact that the vendor sells detection.
The rules nobody reads
Four clauses that decide what this business is allowed to be, what they rule out, and the two ways of delivering that stay inside them. Then the scheduler the platform ships for free, which is why you never touch a client account.
Who you write for
One category, chosen on stated reasons rather than a hunch, and a list of fifteen to twenty real names sorted on the one column that matters: what they last posted, and when.
The voice intake
Two routes to the same artefact. One conversation, or their existing writing plus a questionnaire they fill in at their own pace. Both end in a voice brief you ask them to correct rather than approve, and that document is the agreement about how they sound.
Writing the month
What a finished post has in it, the fold, the three shapes, the research that stops you publishing something invented under a real person’s name, and the test that decides whether it is done. Eight posts for the first month, and how long the batch really takes.
Three prices, before you pitch
The three things you sell, what the market asks and why to distrust it, your floor, and the arithmetic you do out loud. Written down before anybody asks, because a pause turns a price into an opening bid.
Outreach, and the call that closes
Your own profile first, then where the message goes, the message itself, and the two posts you write before sending it so the message is evidence. Then the discovery call in five stages, including the three things that get said back and what you say to each.
Signed, paid, onboarded
The order these happen in, the agreement and its two clauses, getting signed and getting paid as a subscription rather than an invoice you have to remember, and the first week of work that runs before the first post goes out.
The month, click by click
The four minute monthly input from the client, the approval document, what their edits are telling you, the handover into their own scheduler, and what you do in the month they go quiet.
The report, and month four
Where the numbers come from, the three that mean something, the two that look important and are not, and the one that is not in the export. Then why the second client is cheaper than the first, and how to raise the price.
- You have never written for anybody, have no audience and no writing qualification. The course is built on that starting point, not on a polite version of it.
- You want a service you can start on a laptop this week, with a total starting cost of nothing.
- You would rather be paid the same amount every month than chase a new project every month.
- You are willing to ask somebody about their own work and listen properly to the answer. That is the actual skill.
- You want passive income. This is a service, it has clients, and clients reply to you.
- You want a tool that writes the posts for you. An assistant helps in two specific places in this course and does damage everywhere else, and the course is explicit about which is which.
No account, no card, no email. All 16 files download on a click.
The 16-file LinkedIn ghostwriting kit
Not a summary of the film. The service itself, as documents, in the order the film hands them over. Somebody who never watches a minute of the video can open these in sequence and run a real voice intake for a real person by the end of the week, and that is the test they were written to pass.
The Feed Audit Sheet
Ten real posts from your category, scored against the four marks, with both column totals written down. The first thing you do in the course, the demonstration you later run in front of a prospect, and the test you use on your own writing. It also holds the three real openings you are never going to type.
DownloadxlsxThe Compliance One-Pager
The four clauses of the User Agreement that decide how this business is allowed to work, what they rule out, and the two compliant ways to deliver. One page, because a client will one day ask why you will not simply take their login and you want an answer you can send.
DownloaddocxThe Prospect Sheet
Fifteen to twenty real names in your chosen category, with the one column that matters more than the others: what they last posted, and when. You sort on that column before you message anybody, because the person who has not posted since 2023 and the person who posts three times a week are two different conversations.
DownloadxlsxThe Voice Capture Question Set
The questions that run the intake conversation, in order, with the six words you put after every single answer. The first answer is almost always a summary. The example underneath it is almost always the post.
DownloaddocxThe Practice Intake
A full intake conversation written out exactly as one runs, for anybody who has nobody to interview yet. Having no available person is common and it does not stop you at Part 5. You run the whole method against this document instead and arrive at the same place.
DownloaddocxThe Client Questionnaire
Route two, for the client who will not give you an hour. Written to be sent without editing it, answered at a keyboard in the evening, and to land you their written voice and their actual opinions. Shorter answers than a call, and enough to start.
DownloaddocxThe Voice Brief Template
Six sections including the topic bank. This is the document both routes end in, the one you ask them to correct rather than approve, and the reason you are never again in an argument about whether something sounds like them. Everything you write from then on is built on it.
DownloaddocxThe Worked Transcript, Marked Up
The intake conversation transcribed and then marked the way one is actually marked, so you can see what was kept and what was left alone. The half-finished sentence where they interrupted themselves is the voice, and this shows you why you do not tidy it.
DownloaddocxThe Post Shape Library
The three shapes a finished post takes, written out in full, with the fold handled properly in each. Sort your marked moments into the three piles and you will usually find more than a month of posts already sitting there.
DownloaddocxThe Prompt Pack
Where an AI assistant genuinely helps in this work and where it does real damage, as prompts you can paste. Written with the guardrail that matters most: an assistant will invent a plausible client story if you leave it room, and an invented story published under a real name is the worst thing that can happen here.
DownloaddocxMy Three Prices
The three things you sell, your floor, the arithmetic you do out loud, and the three numbers written down before anybody asks. When somebody asks what it costs and you pause, the price becomes an opening bid. An immediate answer is a price.
DownloaddocxThe Outreach and Objection Pack
The message, where it goes, and the two posts you write first so that the message is evidence rather than a claim. Plus what comes back at you, and what you say to it. You send five of these, not one.
DownloaddocxThe Discovery Call Script
Five stages, in order. What made them reply, what you found, the three questions about what they actually want, the price said out loud, and what happens next with a date on it. This is the conversation that turns a reply into a client, and it is the one most people improvise.
DownloaddocxThe Service Agreement
Scope, deliverables, term and payment in sentences a busy professional reads once and signs, including the two clauses this business specifically needs. Not legal advice, and it does not pretend to be.
DownloaddocxThe Client Onboarding Kit
The first-week checklist that runs between getting paid and the first post going out. About an hour of work, and it is the difference between sending traffic to a profile that converts and sending it to one that does not.
DownloaddocxThe Monthly Report Template
The three numbers that mean something, the two that look important and are not, the one that is not in the export at all, and what you are doing differently next month stated as a decision rather than an option. This is the document that keeps the retainer.
DownloaddocxEvery file is a working document on purpose. You are meant to open them, put a name in them and send them. A PDF of a template is a worse template.
Keep the whole kit. It is the folder you have open in the other window on your first intake call, and the voice brief template is the one you come back to for every client after that.
Get the kitThe LinkedIn Ghostwriting Service, in full
The masterclass is the build. The blueprint is the business around it: the twelve month path, the pricing model in detail, the market read, the competitor picture, and the step by step walkthrough with everything decided for you.
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