How to Build an AI Visibility Service
Somebody asks ChatGPT for the best plumber in their town and it names one. It is not the best plumber. It is the one the machine could read.
The full masterclass · 82 min · audit, fixes, outreach, pricing, retainer
That gap is a business. This masterclass builds it from nothing: how AI engines actually pick who to name, the two layers of work that change the answer, the audit you run in an afternoon and charge for, the sentence that gets a busy owner to look at a screen, what to price, and the monthly report that turns one job into a retainer. The kit is the service itself, written out. Ten documents you open, fill in and send to a client.
It is one long build, in the order you would actually do it. Understand the shift, run the audit, fix the two layers, sell it, price it, keep it.
What actually changed
Search used to hand over ten links and let the customer choose. An engine hands over one answer and one name. The click never happens, and neither does the comparison. That is the whole business case in two sentences.
How a model picks a business
Three levers, and none of them is a keyword. Clear: can the content be extracted. Consistent: does the information match everywhere it appears. Cited: does anything trusted reference them.
The two layers
On-site is the faster half and it is a checklist: answer-first pages, the right structured data, real FAQ content, Bing, crawler access, llms.txt. Off-site is slower, and it is why the retainer exists.
The audit, start to finish
The exact questions, put to four engines, recorded so the result can be compared to next month. Where they appear, where a competitor appears instead, and what the AI states about them that is simply wrong.
Why the audit is the sale
You are not selling a service to somebody who has not agreed there is a problem. You show them the screen. The screen names their competitor. The audit is both the proof and the first invoice.
The outreach line
One sentence, and almost nobody says no to it. Then the demo, which is short on purpose and ends with you not talking.
What to charge
The audit as a paid deliverable in its own right, and the retainer it leads to. Where the tiers sit, what goes in each, and the pricing mistake that makes the whole thing feel like SEO.
The report that keeps the client
Three months ago the AI named your competitor for five questions and never mentioned you. Today it names you for three. Nothing else you send is as easy to understand or as hard to cancel.
Turning it into a system
Each client faster than the last, because the audit, the fixes, the scripts and the report stop being work and start being templates. Which is what the kit is.
- You want a service business you can start with a laptop and sell to businesses down the road from you.
- You have done some marketing, some SEO or some freelancing and you are watching the ground move.
- You are comfortable being on a call with a business owner and showing them something on a screen.
- You would rather sell a thing that is easy to prove than a thing you have to argue for.
- You want passive income. This is a service, it has clients, and clients email you.
- You are looking for a tool that does it for you. The tools here are ChatGPT, a browser and these documents.
No account, no card, no email. All 10 files download on a click.
The 10-file AI visibility kit
Not a summary of the film. The service itself, as documents. Somebody who never watches a minute of the video can open these in order and run a real audit for a real business by the end of the week, and that is the test they were written to pass.
The AI Visibility Prompt Pack
The exact questions to put to ChatGPT, Perplexity, Google AI Overviews and Gemini, written so the answers are comparable between engines and between months. Open this one first: everything else in the kit runs on what these prompts return.
DownloaddocxThe AI Visibility Audit
The audit itself: where the business stands on every engine, where competitors appear instead, and what the AI gets wrong about them. Your wedge, your first paid deliverable, and the document that sells the retainer.
DownloaddocxThe AI Visibility Audit, repeat-sample edition
The same audit built to be run more than once. AI answers move, so a single sample is an anecdote and a repeated sample is a finding. Use this one the moment a client is on a retainer and you have to show movement.
DownloaddocxWorked Example: a filled-in audit
The blank template above, completed end to end for one worked example: a family dental practice in Naperville, Illinois. Every field filled, a realistic scoreboard across all four engines, and the one-page client summary written out. The fastest way to see what good looks like before you run your first one for money.
DownloaddocxThe On-Site and Off-Site Fix Checklist
Everything you actually change after the audit, in the order it pays to change it. Answer-first page structure, the structured data that matters, the FAQ content, Bing, crawler access, and the off-site half most people skip.
DownloaddocxSchema and llms.txt, Step by Step
The two technical jobs on the on-site checklist, typed out in full for somebody who has never opened a code editor and does not intend to. What each one is worth, the markup with every field filled in, where the file goes, and how to validate it. Two copy-and-paste jobs, an afternoon at the outside.
DownloaddocxThe Outreach and Demo Scripts
Email, message and in person, written around the one line almost no owner says no to. Plus the demo: what you put on the screen, in what order, and the moment you stop talking.
DownloaddocxThe Monthly Client Report
The document that keeps the retainer. Question by question, month by month, in plain terms: here is what the AI said about you in March, here is what it says now. Concrete progress is what makes a monthly fee feel obvious.
DownloaddocxThe Plain-English Service Agreement
Scope, deliverables, term, what you are responsible for and what you are not, written in sentences a business owner reads once and signs. Not legal advice, and it does not pretend to be.
DownloaddocxThe First 5 Clients Tracker
Who you approached, what you sent, what came back, what they paid and what they renewed. Five rows is the whole target, and filling them in is the difference between a service and an idea about a service.
DownloaddocxEvery file is a .docx on purpose. You are meant to open them, put a name in them and send them. A PDF of a template is a worse template.
Keep the whole kit. It is the folder you have open in the other window on your first client call, and the audit template is the one you come back to every month after that.
Get the kitThe AI Visibility Service, in full
The masterclass is the shape of the business. The blueprint is the execution: the twelve-month path, the pricing model in detail, the market read, the competitor picture, and the step-by-step walkthrough with everything decided for you.
Read the blueprint→Free · the AcademyThe rest of the free courses
Prompting Claude properly, every Claude Cowork concept in plain English, building your first AI agent in n8n, and an AI team that writes in your voice. Video plus a keepable file for every one.
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